About Keeper

About Keeper Rods

Handcrafted Performance. Honest Pricing.

Keeper Rods was born from a simple idea: that every angler deserves a high-performance fishing rod that feels perfectly balanced, built with integrity, and doesn't break the bank.

Founded by 70-year fishing veteran John Boullt on the shores of the Coosa River, we are a small, family-run business that prioritizes craftsmanship over quantity. We don’t have quotas; we have standards.

Why Choose a Keeper Rod?

• Small Business, Big Passion: We’re anglers building for anglers. You’re not a number; you’re part of our community.

• Meticulous Craftsmanship: As a low-volume builder, we hand-turn grips, perfectly align rod splines, and custom-space guides for a truly balanced feel.

• Proven on the Water: We design, build, and test our rods right here on Lay Lake, AL—home to multiple Bassmaster Classics.

• Direct-to-You Value: By cutting out the middleman, we deliver premium features without the premium markup.

We channel this entire philosophy into three purpose-built rod lines at low to moderate prices. Whether you need a reliable workhorse for weekend trips or a high-tech tool for tournament day, we build a rod that gives you a clear advantage on the water.

At Keeper Rods, we’re not trying to be the biggest. We’re dedicated to being the builders you trust for a better feel, a better fight, and a better day on the water.